You May Need a Copywriter if…

Hi Friends!


I wanted to do something short and sweet tonight because I haven’t done my little workout yet, and it’s pretty late, so let’s get into this real quick…

Reasons you need a copywriter’s help:

  • You are starting a new business and need copy for your website
  • Your current website isn’t getting enough traffic
  • You want to add blogs to your website, but you either don’t have time to write, or you don’t think writing is your strength
  • You need ads for your company’s social media pages
  • You’re launching a new product or service, and you want a high-converting landing page
  • You want to tell your business story but can’t find the right words
  • You don’t have time to run your business and create ads
  • You want to put out a monthly newsletter to your clients
  • You want to share news about your company through an email newsletter

These are just a sampling of the reasons you may need a professional copywriter.

Working with a copywriter saves you time, builds your business, and keeps you in front of your clients.
If you need high-quality copy for all of the above and more, contact me. I am available for one-off jobs as well as on retainer for monthly assignments.
Let’s get it done!

Copywriting Clients | What You Need to Bring to the Table

If you’re in the market for a copywriter, you should understand what you bring to the table is critical if you expect your copywriter to produce the results you need.

Copywriters do plenty of research. More importantly, they rely on you to provide information specific to your business, service, or product to gain your perspective. Your copywriter may provide you with a questionnaire to find out more about your company, you, and your objectives. As a client, filling out that questionnaire is not a courtesy on your part; it’s a responsibility. If you expect your copywriter to give you their best work, your input is critical to what your copywriter will produce for you. Even if you only have notes or information you’ve written yourself, these are resources for your writer.

Imagine if someone asked you to make them the best western omelet on the planet but only hands you a dozen eggs to make it.

Yes, this is a good analogy because that is what you’re asking of your copywriter when you only provide them with a link to outdated information and don’t answer their questions. If you don’t already have a website or any pre-written information about your product or service, they rely on you to either fill out their questionnaire or provide information that details the reason why consumers would benefit from your offerings. You know your business better than anyone. By sharing your goals and expectations you are igniting the writer’s imagination. We love your feedback!

Another significant factor is the scope of work.

Copywriters base their fees on the scope of the assignment. Is this for a blog post? A website? A sales or product page? A landing page? From there, we break down the amount of time, research, and writing that will be necessary to provide you with the finished product. Coming to the table with your plan in place or at least your ideas and concepts will save you and your copywriter a great deal of time that can be better used in gathering information for the project. You can never give your copywriter too much information. We’re experts at panning through info to find those golden nuggets!

Here are a few examples of questions your copywriter will most likely ask:

  • What is the name of your business or product?
  • How long have you been in business?
  • What made you choose this business or product?
  • How can your company or product help people solve a problem?
  • Who is your target customer? (Demographic)
  • Why should someone choose you over your competition?
  • What is your main objective for this writing project?

There are plenty more but you get the idea. If you don’t know the answers to these, how can your copywriter?

If you want quality writing that engages, excites, and interests your reader enough to want to pick up the phone or fill out a form or buy your product or service, you must be willing to participate in the process. By coming to the table prepared, questions answered, and clear ideas and objectives, the odds that your copywriter will produce the results you need will go up measurably. Creating the copy you want is a team effort.

Let’s work together and create something we can both be proud of that gets you the results you want. You bring the eggs and ham, we’ll bring the peppers and onions, and together, we’ll whip up a feast.

Getting Over Covid-19 | I Did It

First, let me tell you I never imagined I’d be writing this. However, since I’m a writer, telling stories, fictional or factual is how I deal with pretty much everything. Why should telling my story of catching Covid-19 be any different?

After all, I’m still here to talk about it.

I’m living proof that this disease doesn’t have to be a death sentence for everyone. I’m relatively healthy. I lost half a person in body weight in 2019 and have managed to keep most of it off throughout this pandemic, despite the lockdown and being stuck at home throughout March and April. I’m 56 years young. I take no medications. I get plenty of fresh air and sunlight. I’m active and I must have a very good immune system…thank you, ancestors.

I had a fantastic summer! I am fortunate enough to have a lovely deck and an above ground pool that’s approximately 15 feet wide by 30 feet long. I spent every weekend in that pool and on many occasions, hosted small gatherings of friends and family for pool parties and cookouts. That is most likely where the ten pounds crept back but you know what? I was living life and enjoying my summer despite the pandemic. Once I’m completely back to normal, I’ll get rid of it.

Fast forward to October 12, 2020.

It was a normal Monday. Sales meeting, catching up on everyone’s weekend, some chit chat…the usual. My sister-in-law, who is also my assistant at my day job, had celebrated her birthday away at a local beach resort town over the weekend with her husband and two of our mutual friends. I didn’t go because my husband had had surgery on his neck (ruptured discs) on October 6th so I was home taking care of him from the 6th through the 8th. She left for the beach on the 8th so I hadn’t seen her in a week, so it was great to see her again and catch up. It was a normal day at the office.

Tuesday, October 13th, my sister in law came to work wearing her mask. Of course, we had to wear our masks if we got up from our desks to move about the office but she was wearing hers INTO the building. Feeling something was suspicious, I immediately confronted her. Her response was, “I don’t feel good. Something is not right.”

I basically ordered her out of the building and told her to please go directly to a clinic and get a Covid test. I was concerned because she had been out of town for four days and could have contracted it at one of the places she visited.

She left and went straight to an urgent care clinic.

Her rapid test was positive, which meant she had had Covid for several days and only became symptomatic Monday night into Tuesday morning. According to what the health department told me, once you’re infected, it can take between 2-14 days for symptoms to appear.

Denial set in.

I convinced myself there was no way she had passed it to me or anyone else. We followed all the rules. We wore masks. We washed our hands. We had a cubicle wall between us. Yes, we passed paperwork back and forth but we washed our hands and we used hand sanitizer for Pete’s sake!

I buckled under fear and decided to get a rapid Covid test the next day anyway, and I took a send-away test as well. She told me the doctor told her she most likely was exposed before she went away for the weekend but she could not pin point where she could have picked it up. I had only spent 7 hours working near her on that Monday. It’s not like we shared anything other than space.

Both of my tests came back negative. PHEW! I felt great and believed I was in the clear. I shot on my English Dart league Friday October 16th winning all three of my matches. I felt great! I shot on my shuffle bowl league the next night. Then…

Dun…Dun…Dun…

I woke up Sunday October 18th with a horrible migraine, body aches everywhere, ear, nose, and throat burning, and just an overall feeling of illness. I ate a little something and had my coffee and laid in the back sunroom on the sofa for what started out as a little while and ended up being several hours. Finally, I did get up because I could feel a fever had joined the sickness soup. Sure enough, 100.9 degrees. I took an 800 Motrin and laid back down.

As crazy as it sounds, my fever came down in an hour or so to 100 so I lugged a laundry basket downstairs and actually did a tub of clothes. Thankfully the washer and dryer do most of the work but when they were done, I carried them upstairs into the living room and folded them, as I described how I felt to my husband. I think that was when it hit me… I think this is Covid-19.

I told him I was beginning my quarantine that instant. I removed myself from human contact, set up shop in the back sunroom, texted my boss telling him what was happening and by bedtime, I needed another 800 Motrin to take the edge off of all the aches and pains. I decided not to run right out Monday morning for another Covid test but rather wait one more day and then get the test. I mean, I was pretty sure I had it but I wasn’t about to get fooled again.

My Quarantine buddy, Archie, enjoying the fresh air and sunlight with me.

Monday October 19th is a blur.

I was so tired. I was weak. I ached from head to feet. My ears, nose and throat were aflame. My son went and bought me ZICAM lozenges and they did in fact help. I have wide French doors in my sunroom and the weather was gorgeous so I opened one of the doors and sat near them. I believe that plenty of fresh air and sunshine is the best thing for you when you’re sick. However, by Monday night, something else happened.

I was dying of thirst. I love Minute Maid zero sugar lemonade. I poured myself a nice ice cold cup and took a big swig. Ugh! It was awful as if it had gone bad or something. I called my husband in the room and asked him to pour himself a little and taste it. He did. he looked at me funny and said, “It tastes fine. It tastes nice and lemony.”

I started to panic. He then sat a Swedish fish candy on the kitchen counter and stepped a safe distance away as I pulled down my mask and bit into it.

It tasted like rubber. I started to cry.

He said, “Oh stop it. You’re being silly!”

I said, “I can’t taste it! I can’t taste anything!” Followed by me trying to smell things…I’d lost my sense of taste and smell.

His eyes went wide and then he shook his head and said, “I guess you better go get that test tomorrow.”

Tuesday, October 20th, I went to the emergency clinic and took the Covid test.

Not that I didn’t already know it but I needed to be sure. Still suffering with a low-grade fever and all of the other oddities; traveling aches and pains that seemed to radiate at times like muscle spasms that by Wednesday, had settled uncomfortably into my hip area and shot down into my thighs and groin. I also had inflamed sinuses but no mucous.

NO MUCOUS? No lung involvement what so ever? Oh thank GOD!

I was comparing my symptoms with my sister in law daily via text and we were neck and neck for the most part although by this time she’d been sick over a week and turning the bend to wellness. Hers had given her head cold symptoms but mine had NOT! We had pretty much suffered through almost the exact same ailments except she had mucous. I didn’t. She had chest tightness. I didn’t. I SWEAR it’s due to the fact that I had gobs and gobs of sunlight and fresh air all day every day into the late evening perching myself 4 feet from that wide-open French door ALL DAY LONG since my first sign of sickness.

Finally, Thursday, October 22nd, I got the results. POSITIVE. 5 days after I woke up sick.

Thank goodness I’d decided to quarantine from day one. Thank goodness I’d sat next to that open door for 5 days. I swear it has made all the difference in my recovery. I mean, I’m not knocking my immune system by any means but a closed up room or even recycled air cannot be healthy for anyone with Covid.

I have worked from home throughout this entire ordeal on both my day job (remotely) and my copywriting assignments. I have stayed mentally active for as many hours a day as I possibly could but resting when my body said REST. One night, I slept from 6:00PM until 8:00am the next morning. I listened to my body and did what it told me to do. I’ve eaten as healthy as possible, despite not being able to taste or smell anything which I have to tell you is the freakiest shit I’ve ever experienced as a symptom to an illness.

So, here I am, exactly one week with Covid-19. Yesterday was a good day. No symptoms at all except for the no taste and smell oddity and weakness. Yes, the weakness is most likely because my poor body is worn out from fighting this virus.

Today, I’m feeling very good for the most part.

I’m still weak and this afternoon, I was getting strange aches in my left hip again and lower legs to where I could not stand in the shower. I had to sit down to wash my hair and I nearly shoved a bar of Irish Spring soap up my nose in the shower trying to smell even a wisp of it to no avail.

Tonight, however, I ate 2 pickles and I could almost swear I tasted the tiniest hint of pickle on the very back of my tongue! I’m excited to see what tomorrow will bring!

I do however know what it will bring though. Another call from the health department and 4 more days at home. here are the rules according to the Maryland Health Department:

PEGGY may end their isolation and return to work/school no sooner than Oct 28, 2020 and only when all of the following are true:

  1. At least 10 days have passed since symptoms first appeared (or the date tested for the virus in asymptomatic cases); AND
  2. At least 24 hours have passed since recovery. This includes BOTH:
    Resolution of fever without the use of fever-reducing medications; AND
    Improvement in COVID-19 symptoms (cough, shortness of breath or diiculty breathing, fever, chills, muscle pain, sore throat, new loss of taste or smell).

Which means I may return to normal life and work on Thursday October 29, 2020! Woohoo!!!

Well, that’s my story and I’m sticking to it. I have Covid-19. I am a walking, talking, living, breathing, still aching and still weak and tired survivor of this pandemic.

I am also now a statistic. However, my heart goes out to anyone who has suffered far worse than I have with this and especially those who have lost loved ones because of the severe complications due to this virus.

My advice to you is although myself and my sister in law both caught it, we DID IN FACT follow every guideline laid down by the CDC. My employer followed every guideline. The true oddity is why did only she and I catch it? She lives with her husband, and her two adult children. She spent the weekend with her husband and two of our mutual friends.

NONE of them caught it. Only me.

I continued to work until Friday October 16th. Granted, the people in my gaming leagues as well as my coworkers are only on day 8 from the time I exposed them to me after I tested negative the first time. But as of this writing, none of them are sick thank goodness.

The only differentiator she and I have found is that she and I both received flu shots in late September. Now I’ve done a little research and cannot find anything that states viral interference is possible after receiving a flu shot. I guess as of right now, I’m not convinced of that and neither is she. I think someone out there should start gathering this data.

Please continue to be safe and careful. Please take care of yourself and if you have underlying health conditions, by all means protect yourself diligently. But please, do not be lulled into a false sense of security thinking it can’t happen to you but if it does, get as much fresh air, sunshine, and sleep as you possibly can and fight.