If you’re in the market for a copywriter, you should understand what you bring to the table is critical if you expect your copywriter to produce the results you need.
Copywriters do plenty of research. More importantly, they rely on you to provide information specific to your business, service, or product to gain your perspective. Your copywriter may provide you with a questionnaire to find out more about your company, you, and your objectives. As a client, filling out that questionnaire is not a courtesy on your part; it’s a responsibility. If you expect your copywriter to give you their best work, your input is critical to what your copywriter will produce for you. Even if you only have notes or information you’ve written yourself, these are resources for your writer.
Imagine if someone asked you to make them the best western omelet on the planet but only hands you a dozen eggs to make it.
Yes, this is a good analogy because that is what you’re asking of your copywriter when you only provide them with a link to outdated information and don’t answer their questions. If you don’t already have a website or any pre-written information about your product or service, they rely on you to either fill out their questionnaire or provide information that details the reason why consumers would benefit from your offerings. You know your business better than anyone. By sharing your goals and expectations you are igniting the writer’s imagination. We love your feedback!
Another significant factor is the scope of work.
Copywriters base their fees on the scope of the assignment. Is this for a blog post? A website? A sales or product page? A landing page? From there, we break down the amount of time, research, and writing that will be necessary to provide you with the finished product. Coming to the table with your plan in place or at least your ideas and concepts will save you and your copywriter a great deal of time that can be better used in gathering information for the project. You can never give your copywriter too much information. We’re experts at panning through info to find those golden nuggets!
Here are a few examples of questions your copywriter will most likely ask:
- What is the name of your business or product?
- How long have you been in business?
- What made you choose this business or product?
- How can your company or product help people solve a problem?
- Who is your target customer? (Demographic)
- Why should someone choose you over your competition?
- What is your main objective for this writing project?
There are plenty more but you get the idea. If you don’t know the answers to these, how can your copywriter?
If you want quality writing that engages, excites, and interests your reader enough to want to pick up the phone or fill out a form or buy your product or service, you must be willing to participate in the process. By coming to the table prepared, questions answered, and clear ideas and objectives, the odds that your copywriter will produce the results you need will go up measurably. Creating the copy you want is a team effort.
Let’s work together and create something we can both be proud of that gets you the results you want. You bring the eggs and ham, we’ll bring the peppers and onions, and together, we’ll whip up a feast.